Rihanna said to UK magazine NME: “I don’t like things to be so commercial. I hate product placement in my videos. Videos should just tell the story of the song.
“With product placement, it becomes this ad campaign. I just don’t like that. Sometimes, we have to, for whatever political reason, but it’s never my first choice.”
The Rude Boy singer admitted she believes stars should take control of their own style.
She said: “After my first two albums, I just said: ‘I’m ready to do it my way, completely.’
“So a few of us went into the studio, cut my hair, dyed it black. The label hadn’t seen anything – they didn’t know what was going on.”
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