From USA Today:

Rihanna has a foot fetish of sorts.

“I love buying stuff – bags and shoes. I love shoes. I love fashion,” the singer says with a sigh.

So her new collaboration with Gucci is a deal made in sartorial heaven. She’s the face of the luxe Italian brand’s Tattoo Heart accessory collection. Twenty-five percent of sales from the line will be donated to UNICEF.

The collection, on sale now through Jan. 31, was kicked off with a glitzy launch party at Gucci’s flagship store. During a joint interview at the Plaza Hotel before the bash, Gucci creative director Frida Giannini said selecting the chart-topping and fashion-forward songstress to front the do-gooder line was a no-brainer.

“She represents the perfect Gucci woman. She’s so talented, she’s so fresh, she’s so beautiful,” Giannini says. “She’s putting her face, as a celebrity, to a very right cause that’s dear to all of us.

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From USA Today:
Rihanna has a foot fetish of sorts.
“I love buying stuff – bags and shoes. I love shoes. I love fashion,” the singer says with a sigh.
So her new collaboration with Gucci is a deal made in sartorial heaven. She’s the face of the luxe Italian brand’s Tattoo Heart accessory collection. Twenty-five percent of [...]

Scope out Rihanna’s new commercial for Gucci!

Gucci creative director Frida Giannini has said, “I wanted Rihanna on board with this project because she’s so young, so modern, and so iconic.”

Rihanna adds, “I have always been a fan of the Gucci brand and the products, especially their handbags. But most of all, I’m very very intrigued by what they’re doing with UNICEF. As an artist, I feel like it’s our duty to make it a better place if we can. I’m blown away by what UNICEF has been able to accomplish in Africa with the money that Gucci has donated to them. I’m very fortunate to be part of this wonderful collaboration.”

25% of all handbag proceeds from the “Tattoo Heart Collection” will benefit UNICEF.

Check out the commercial below and the behind-the-scenes video on YouTube.

Scope out Rihanna’s new commercial for Gucci!
Gucci creative director Frida Giannini has said, “I wanted Rihanna on board with this project because she’s so young, so modern, and so iconic.”
Rihanna adds, “I have always been a fan of the Gucci brand and the products, especially their handbags. But most of all, I’m very very intrigued [...]

After loudmouth Kanye West recently said that Rihanna was the best thing to happen to Beyoncé, in terms of motivating her to step it up with her music, the “Single Ladies” singer isn’t taking the bait.

“I love Kanye,” she told radio DJs Ed Lover and Free on Power 105.1 FM. “It’s all from a good place.”

The artist also known as Sasha Fierce didn’t stop there with her praise, however, going on to confess, “I love Rihanna, I think she’s fantastic and she’s done an incredible job. I love all her records.”

Source: OK Magazine

After loudmouth Kanye West recently said that Rihanna was the best thing to happen to Beyoncé, in terms of motivating her to step it up with her music, the “Single Ladies” singer isn’t taking the bait.
“I love Kanye,” she told radio DJs Ed Lover and Free on Power 105.1 FM. “It’s all from a good [...]

On November 19th, 2008, GUCCI Creative Director Frida Giannini and Grammy winning artist Rihanna will light the UNICEF Snowflake in New York City. Following the lighting is a cocktail party in the GUCCI Fifth Avenue flagship store to celebrate the launch of the GUCCI tattoo heart collection to Benefit UNICEF.

Source: NY NewsWire

On November 19th, 2008, GUCCI Creative Director Frida Giannini and Grammy winning artist Rihanna will light the UNICEF Snowflake in New York City. Following the lighting is a cocktail party in the GUCCI Fifth Avenue flagship store to celebrate the launch of the GUCCI tattoo heart collection to Benefit UNICEF.
Source: NY NewsWire

Ever wonder what it’s like to be the face of a major ad campaign? Go behind the scenes with Rihanna, who is the face of Gucci’s UNICEF 2009 holiday ads, as she works with Gucci Creative Director Frida Giannini.

This e-film documentary showcases Rihanna and Frida on the set of the UNICEF 2009 holiday ad campaign, Rihanna at the Gucci Winter Ready-to-Wear show in September, Rihanna and Frida discussing sketches and more.

Check out this exclusive preview now, in anticipation of the full-length which will be posted on Rihanna’s and Gucci’s websites on December 9. Click the pic above to watch the video!

http://www.dailymotion.com/video/x7fsu1_rihanna-tattoo-heart_music

Ever wonder what it’s like to be the face of a major ad campaign? Go behind the scenes with Rihanna, who is the face of Gucci’s UNICEF 2009 holiday ads, as she works with Gucci Creative Director Frida Giannini.
This e-film documentary showcases Rihanna and Frida on the set of the UNICEF 2009 [...]